‘Erotic Capital’

There was an interesting article in the Oct. 5 issue of the Vancouver Sun, referencing ‘erotic capital’.  Alsion Beard wrote an article in the Harvard Business Review about growing corporate interest in how appearance and people skills are valued just like intelligence, money and social connections.

In her article she sights three books on the topic:

Erotic Capital:  The Power of Attraction in the Boardroom and the Bedroom  by Catherine Hakim, Basic Books, 2011

Beauty Pays:  Why Attractive People are More Successful, by Daniel S. Hamermesh, Princeton University Press, 2011

La Seduction:  How the French Play the Game of Life, by Elaine Sciolino, Times Books, 2011.

Although not a new idea, it’s interesting that it now has a name!